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Level 3 Content Creator

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Level 3 Content Creator

Level 3 Content Creator

The broad purpose of the content creator is to develop and create written and audio-visual content that can be used across a variety of platforms and media. This may include social media, broadcast or in print. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business.

In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process. Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users.

The EPA is the culmination of the Apprentice’s training programme and provides them the opportunity to demonstrate the full range of knowledge, skills and behaviours in the published standard. You can find the Institute for Apprenticeships & Technical Education assessment plan here.

Teaching

Having completed a minimum of 12 months on programme training and completed the required amount of off-the-job hours specified by the apprenticeship funding rules, the apprentice will undertake a Project Report, Presentation and Questions and a Professional Discussion.

01. Application

Once the Employer has decided to use the Academy4PM for the EPA of their learner, the Employer will be required to complete and submit the Academy4PM EPA Application Form which activates the EPA process and initiates EPA for the Apprentice.
02. Submission

At Gateway, this EPA requires the submission of a portfolio of evidence by the Apprentice in electronic form to the EPAO.
03. Review

The assessor panel, once selected and any identified conflicts of interest have been resolved, will review the submitted documentation in preparation for the Project Report, Presentation and Questions and Professional Discussion.

04. Panel

The assessment will be led by an Academy4PM assessor who will act as independent assessor and may include representatives from the employer or learning provider free of any direct conflict of interest. The assessor panel will contain members who have:
- Have recent relevant experience of the occupation or sector to at least occupational level 2 gained in the last 3 years or significant experience of the occupation or sector.
- Meet the following minimum requirements: the independent assessor must have the technical skills to create content and hold a position above the role of a content creator.
The Academy4PM assessor will have the final decision on grading.
05. Assessment

The EPA will assess the full range of knowledge, skills and behaviours listed in the published Standard utilising the following:
- Project or campaign evaluation report, presentation of additional/new content and questions lasting 30 minutes.
- Professional discussion lasting 60 minutes.
The above is an opportunity for the apprentice to demonstrate the skills, knowledge and behaviours required in their day-to-day work.

Academy4PM End Point Assessment Process

Final Outcome

Once the lead Assessor has concluded the Apprentices Professional Discussion and Project or Campaign Evaluation Report, Presentation of Additional/New Content with Questions, the Assessor Panel will review and finalise their marks and provide the Academy4PM with an overall grading recommendation. Both assessment methods are weighted equally in their contribution to final EPA grade.

All EPA methods must be passed for the EPA to be passed overall. Apprentices must gain a pass in both methods to gain a pass overall. Apprentices must gain a distinction in both assessment methods to gain a distinction overall.

Re-Assessment

If the apprentice fails one or more assessment methods they can take a re-sit or a re-take at their employer’s discretion. The apprentice’s employer needs to agree that a re-sit or re-take is appropriate. A re-sit does not need further learning, whereas a re-take does.

The apprentice should have a supportive action plan to prepare for a re-sit or a re-take.

The employer and EPAO agree the timescale for a re-sit or re-take. A re-sit is typically taken within 2 months of the EPA outcome notification. The timescale for a re-take is dependent on how much re-training is required and is typically taken within 3 months of the EPA outcome notification.

If the apprentice fails the project assessment method, they must to amend the project output in line with the independent assessor’s feedback. The apprentice will be given 12 weeks to rework and submit the amended report.

Failed assessment methods must be re-sat or re-taken within a 6-month period from the EPA outcome notification, otherwise the entire EPA will need to be re-sat or re-taken in full.

Re-sits and re-takes are not offered to an apprentice wishing to move from pass to a higher grade.

The apprentice will get a maximum EPA grade of pass for a re-sit or re-take, unless the EPAO determines there are exceptional circumstances.

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