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Level 3 Multi-Channel Marketer

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Level 3 Multi-Channel Marketer

Level 3 Multi-Channel Marketer

The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. As part of the Marketing team the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company. The EPA is the culmination of the Apprentice’s training programme and provides them the opportunity to demonstrate the full range of knowledge, skills and behaviours in the published standard. You can find the Institute for Apprenticeships & Technical Education assessment plan here.

Teaching

Having completed a minimum of 12 months on programme training and completed the required amount of off-the-job hours specified by the apprenticeship funding rules, the apprentice will undertake an interview underpinned by portfolio of evidence, and a written project report with presentation and questioning session.

01. Application

Once the Employer has decided to use the Academy4PM for the EPA of their learner, the Employer will be required to complete and submit the Academy4PM EPA Application Form which activates the EPA process and initiates EPA for the Apprentice.
02. Submission

At Gateway, this EPA requires a Project scoping document, that requires sign-off by the EPAO and a Portfolio of Evidence to be submitted by the Apprentice in electronic form.
03. Review

The assessor panel, once selected and any identified conflicts of interest have been resolved, will review the submitted documentation in preparation for the Interview and Written project report with presentation and questioning.

04. Panel

The assessment will be led by an Academy4PM assessor who will act as independent assessor, and may include representatives from the employer or learning provider free of any direct conflict of interest. The assessor panel will contain members who have:
- Excellent knowledge and understanding of the apprenticeship standard
- Recent relevant experience of the occupation or sector to at least occupational level 4 gained in the last 3 years or significant experience of the occupation or sector
The Academy4PM assessor will have the final decision on grading.
05. Assessment

The EPA will assess the full range of knowledge, skills and behaviours listed in the published Standard utilising the following:
- Written project report with presentation and questioning lasting 45 minutes. This will typically include a presentation of 20 minutes and questioning lasting 25 minutes
- Interview underpinned by portfolio of evidence lasting 60 minutes
The above is an opportunity for the apprentice to demonstrate the skills, knowledge and behaviours required in their day-to-day work.

Academy4PM End Point Assessment Process

Final Outcome

Once the lead Assessor has concluded the Apprentices interview and written project report with presentation and questioning, the Assessor Panel will review and finalise their marks and provide the Academy4PM with an overall grading recommendation. Both assessment methods are weighted equally in their contribution to final EPA grade.

All EPA methods must be passed for the EPA to be passed overall. Apprentices must gain a pass in both methods to gain a pass overall. Apprentices must gain a distinction in both assessment methods to gain a distinction overall.

Re-Assessment

If the Apprentice does not achieve initial EPA, detailed feedback on Learning Areas for improvement will be provided to the Apprentice (via the Employer) with the end result. Apprentices should have a supportive action plan to prepare for the re-sit or a re-take. An apprentice who fails an assessment method, and therefore the EPA in the first instance, will be required to re-sit or re-take any failed assessment methods only.

If the apprentice fails the project assessment method, they will be required to amend the project output in line with the independent assessor’s feedback. The apprentice will be given 4 weeks to rework and submit the amended report.

An apprentice will get a maximum EPA grade of pass for a re-sit or re-take, unless the EPAO determines there are exceptional circumstances.

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